Privacy Policy for AyurWellness.in
Effective Date: April 21, 2025
1. Introduction
At AyurWellness.in (“we”, “us”, or “our”), we operate an affiliate marketing website that provides information and recommendations about wellness products and services. We may earn commissions from purchases made through affiliate links on our site. We are committed to safeguarding your privacy and ensuring transparency in how we handle your personal data. This Privacy Policy outlines our practices for collecting, using, disclosing, and protecting your personal data when you visit our website. Our practices align with the Digital Personal Data Protection Act, 2023 (DPDP Act) and the Draft Digital Personal Data Protection Rules, 2025, along with other applicable laws in India.
2. Information We Collect
We collect the following types of personal data to operate our website and provide our services:
- Technical Data: Information about your device and how you interact with our website, such as IP address, browser type, operating system, and pages visited. This data is collected automatically through cookies and similar technologies.
- Usage Data: Information about your activities on our website, including the links you click, pages visited, and time spent on our site. This helps us understand user preferences and improve our content.
- Contact Information: If you choose to subscribe to our newsletter or contact us via forms, we collect your name and email address.
We do not collect sensitive personal data, such as health information, as our services focus on providing recommendations rather than direct consultations or product sales.
Data is collected when you:
- Visit our website and interact with our content.
- Click on affiliate links.
- Subscribe to our newsletter or submit contact forms.
3. How We Use Your Information
We use your personal data to deliver, maintain, and enhance our affiliate marketing services. Specific purposes include:
- Website Operation: To provide and maintain our website, ensuring it functions smoothly.
- User Experience: To analyze usage patterns and improve our content and website functionality.
- Marketing Communications: To send newsletters or promotional materials, if you have opted in.
- Customer Support: To respond to your inquiries and provide assistance.
- Affiliate Tracking: To track affiliate referrals and earn commissions when you make purchases through our affiliate links.
- Legal Compliance: To comply with applicable laws and protect our rights.
We process your personal data based on the following legal bases under the DPDP Act:
- Consent: Obtained through clear actions, such as accepting cookies or subscribing to newsletters.
- Legitimate Interests: For purposes like improving our services and tracking affiliate referrals, provided these do not override your rights.
- Legal Obligations: To comply with applicable laws.
4. Sharing of Information
We may share your personal data with trusted parties to operate our website and deliver services, including:
- Service Providers: Third parties that provide services such as website hosting, analytics, and email marketing. These providers are contractually obligated to protect your data and process it only as instructed.
- Affiliate Partners: When you click on affiliate links, our affiliate partners may collect data about your interactions to track referrals and attribute commissions. These partners operate under their own privacy policies, which we encourage you to review.
- Legal Authorities: When required by law or to protect our rights, such as in response to a court order.
Your personal data may be stored or processed in India or other countries where our service providers or affiliate partners operate. We ensure that cross-border data transfers comply with the DPDP Act, using appropriate safeguards like standard contractual clauses, as outlined in the Draft Rules.
5. Data Security
We implement industry-standard technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data during transmission and storage.
- Access controls to restrict data access to authorized personnel only.
- Regular security audits to identify and address vulnerabilities.
- Contracts with service providers requiring equivalent security standards.
While we strive to protect your data, no internet transmission or electronic storage is entirely secure. We are committed to mitigating risks but cannot guarantee absolute security.
6. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, such as providing services or tracking affiliate referrals, or as required by law. For example, we may retain data for up to three years from your last interaction, as suggested by the Draft Rules. Once no longer needed, we securely delete or anonymize your data.
7. Your Rights
Under the DPDP Act, you have specific rights regarding your personal data, including:
- Right to Confirmation and Access: Confirm whether we process your data and access it.
- Right to Correction: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data under certain circumstances.
- Right to Restriction of Processing: Limit how we process your data in specific situations.
- Right to Data Portability: Receive your data in a structured, commonly used format.
- Right to Withdraw Consent: Withdraw consent for processing at any time, without affecting prior processing.
To exercise these rights, contact us at privacy@ayurwellness.in. We will respond within the timeframes specified by the DPDP Act. You can also opt out of marketing communications by clicking the “unsubscribe” link in our emails or contacting us directly. We publish the process for exercising these rights on our website, ensuring transparency as required by the Draft Rules.
8. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your experience, analyze traffic, and track affiliate referrals. Cookies are small data files stored on your device. We use the following types of cookies:
- Essential Cookies: Necessary for the website to function properly, such as maintaining user sessions.
- Analytics Cookies: Help us understand how visitors interact with our site, such as which pages are most visited.
- Marketing Cookies: Used to track affiliate referrals and deliver personalized advertisements.
You can manage your cookie preferences through your browser settings, but disabling cookies may affect website functionality. For more information on managing cookies, visit All About Cookies. When you click on affiliate links, our affiliate partners may set their own cookies to track your activity and attribute commissions. These cookies are governed by the privacy policies of the respective partners.
9. Third-Party Links
Our website contains links to third-party websites, including affiliate links to merchant sites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read their privacy policies before providing any personal information. Clicking on affiliate links may result in data collection by third parties, as outlined in their respective privacy policies.
10. Children’s Privacy
Our website is not intended for children under 18 years of age, as defined under applicable Indian laws. We do not knowingly collect personal data from children. If we learn that we have collected such data without verifiable parental consent, we will promptly delete it.
11. Data Breach Notification
In the unlikely event of a personal data breach, we will:
- Notify affected individuals promptly, providing details of the breach, its impact, and mitigation measures.
- Report the breach to the Data Protection Board of India within 72 hours, including events, actions taken, and responsible parties, if known.
These steps comply with the Draft Rules to ensure transparency and accountability.
12. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Significant changes will be communicated by posting the updated policy on our website with a revised effective date. We encourage you to review this policy periodically.
13. Contact Us
For questions, concerns, or to exercise your data rights, please contact our Data Protection Officer:
- Email: privacy@ayurwellness.in
- Address: [To be specified by AyurWellness.in]
- Phone: [To be specified by AyurWellness.in]
We aim to address your inquiries promptly and in accordance with the DPDP Act.
Additional Considerations
Affiliate Marketing Practices
As an affiliate marketing website, AyurWellness.in participates in affiliate programs, such as the Amazon Associates Program, which may involve tracking user interactions via cookies to attribute commissions. We disclose this practice transparently in this policy and ensure that our affiliate partners adhere to privacy standards. Users are informed that clicking affiliate links subjects them to the privacy policies of third-party merchants, aligning with best practices outlined in resources like Privacy Policies for Affiliate Marketers.
Compliance with Indian Laws
Our policy is designed to comply with the DPDP Act and the Draft Rules, which emphasize consent, user rights, and data security. Unlike wellness websites that may collect sensitive health data, our affiliate marketing model focuses on non-sensitive data, reducing compliance complexity. However, we maintain robust security measures and clear user rights processes to meet legal standards.
Comparison with Industry Standards
Our policy aligns with industry practices for affiliate marketing websites, as seen in examples like CodeWithChris Privacy Policy. The table below compares our policy with a typical affiliate marketing privacy policy:
| Aspect | AyurWellness.in Policy | Industry Example (CodeWithChris) |
|---|---|---|
| Data Collection | Technical data, usage data, contact info (newsletter/contact forms) | Cookies for affiliate tracking, no direct mention of contact info collection |
| Data Usage | Website operation, analytics, marketing (with consent), affiliate tracking | Affiliate tracking, site support, no mention of newsletters |
| Data Sharing | Service providers, affiliate partners, legal authorities | Amazon, Google Adsense for affiliate tracking, no mention of service providers |
| Security Measures | Encryption, access controls, audits | Not detailed, relies on third-party security (Amazon, Google) |
| User Rights | Access, correction, erasure, portability, consent withdrawal | Not explicitly detailed, implied through third-party policies |
| Cookies | Essential, analytics, marketing cookies; user control via browser | Cookies for affiliate tracking, user can disable via browser |
| Children’s Privacy | No collection under 18 without parental consent | Not mentioned |
| Contact for Concerns | Data Protection Officer via email | General contact form, no specific officer mentioned |
This comparison shows that our policy is comprehensive, tailored to the Indian legal context, and includes detailed user rights and security measures, surpassing some industry examples in transparency.